June 14, 2021

VEVA Sound Thinks Song Credits Are ‘Cool’ Enough With New Campaign — “Credits Are Cool”

VEVA Sound has long stressed the key role that metadata and credits play in the streaming-driven music landscape. Now, to raise awareness of crediting’s significance while helping artists unlock a new revenue stream, the creators of VEVA Collect have launched a campaign entitled “Credits Are Cool.”

For many, it’s nostalgic to recount reading an LP’s liner notes or sliding out a CD’s eight-page jewel case insert to learn everything about how, and by whom, an album was made. In the digital world, how do you recapture this glimpse into the collaborative nature of the music industry?

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